The MisinformationSucks Style: Bold, Gut-Driven, and Unfiltered

By Michael Kelman Portney

At MisinformationSucks.com, we’re not here to waste time. We don’t need fancy graphs, long explanations, or layers of disclaimers. Instead, we get to the bold truth quickly and let it hit where it counts: in the gut. The goal is simple—cut through the noise and speak directly to what matters, with a style that’s less about “facts and figures” and more about raw insight, gut feeling, and unfiltered honesty.

1. Truth Over Technique

In mainstream media, statistics and elaborate frameworks often take center stage. But here, we take a different approach. It’s not that stats and figures don’t matter—they absolutely do. In fact, we rely on them heavily in our analysis to ground what we say. But when it comes to presenting ideas, we’ve learned most people don’t connect with numbers; they connect with what feels true. As Stephen Colbert famously coined, we go for “truthiness”—the truths that resonate on a gut level. Rather than leading with data, we focus on truths people instinctively recognize. Our mission isn’t to convince with numbers; it’s to make you feel something real.

2. The Power of the Gut

When you read MisinformationSucks, you’re engaging with a style that aims to reach you on a gut level. We believe that instinct and intuition are often more reliable than any fact sheet. Our words are designed to stir, to hit nerves, to challenge the foundations people take for granted. It’s journalism that gets under your skin—sharp, personal, and unrelenting.

3. Brownism Meets Gonzo

MisinformationSucks isn’t just a platform for commentary; it’s a tribute to the Brownism of Ween and the fearless Gonzo style of Hunter S. Thompson. We embrace the absurdities, the overlooked edges, the raw honesty that Brownism represents. There’s a guns-out ethos underneath everything we publish, a style rooted in eccentricity and unfiltered expression. Brownism gives our writing a layer of offbeat humor and authenticity—messy, strange, but always real.

4. Pop Culture with a Twist of Strategy

The pop culture references at MisinformationSucks aren’t just for flavor; they’re tools for analysis. We dissect society through a lens that blends The Art of War and Foundations of Geopolitics with the culture around us. This lens isn’t about sounding lofty or academic; it’s about seeing how culture, power, and human nature collide. We treat pop culture not as trivia but as a framework for understanding politics, autonomy, and social dynamics in a way that feels accessible and relevant.

5. No Overstatement, Just Truth

There’s no need for over-the-top language or embellishment here. When we speak, we speak clearly and deliberately. We’re not here to convince or cajole; we’re here to challenge. The point is to offer truths that resonate on their own, that don’t need dressing up. By keeping it simple and direct, we cut to the core and let the ideas breathe without drowning them in superfluous words.

6. The Authoritative Edge of AI, with a Personal Touch

AI writing lends a certain authoritative edge to our style—it’s clear, calculated, and cuts straight to the point. But this is no robotic voice. Through AI-driven clarity, the author’s personality speaks through the ideas themselves, maintaining a personal, unfiltered voice that’s both fierce and nuanced. The AI element amplifies the message but never overshadows the intent, allowing the personality of the writer to hit home in every piece.

7. A Mission to Revisit, Reframe, and Challenge

The mission of MisinformationSucks.com is to look at things through different lenses—and look again, and again. We don’t just present an idea once; we revisit topics, reframe perspectives, and explore the same truths from new angles over time. This isn’t about accepting a single viewpoint; it’s about challenging ideas until they’re fully understood, with each layer and lens revealing something new. We’re here to go deeper, asking not just “what’s true?” but “how does truth look when we come at it from every side?”

8. Autonomy at the Center

Everything at MisinformationSucks is underpinned by a respect for autonomy—yours, ours, and everyone’s. We don’t tell people what to think; we lay out perspectives that push people to think for themselves. Our style isn’t didactic; it’s empowering. Autonomy is a thread that runs through every sentence, pushing against narratives that aim to control, manipulate, or suppress.

You are absolutely welcome to fact check anything we publish and I encourage you to do so. There will always be an opportunity for an open dialogue and a good faith exchange of ideas. Bad faith exchanges will be dismissed quickly.

At MisinformationSucks.com, the style is all about honesty, edge, and impact. We cut through the noise and let raw truth speak for itself. Bold, gut-driven, and unfiltered—that’s how we reach the core, with AI sharpening the voice, truthiness driving the message, and the writer’s personality shaping the delivery.